Formfit Bra Ads from the 1950’s
The 1950s Formfit bras defined iconic silhouettes, evolving from bullet styles to more natural shapes. The brand continues today.
1950s and 1960s : Remember – Research – Revive
Page type is an ad
The 1950s Formfit bras defined iconic silhouettes, evolving from bullet styles to more natural shapes. The brand continues today.
Coffee in a B Cup. In 1951, a McCalls ad for FormFit bras featured a pin-up style illustration of a woman enjoying coffee.
In a vintage ad, a woman promotes Formfit’s undergarments, emphasizing figure improvement. Prices then vs now also noted.
More sweaters from 1956. These are cotton.
Patterned Jacquard sweater for mid-century style and warmth
Fifties pink embroidered sweater with bow in back
The final 1957 sweater look features a seafoam opal Bernhard Altmann cashmere sweater paired with a doeskin flannel skirt, highlighted in Vogue’s January issue.
Say hello to a matching outfit for your January vacation
A vintage sweater look is not complete without a mid-century bra
6 mid-century classic sweaters
A quintessential 1950’s sweater and where she bought it.
Mid-century sweater in sapphire blue.
These mid-century Acrilyn Helen Harper Sweaters are washable
Abstract print sweater by Joan Marie for Weber Knits













