We continue our January 2023 sweater theme with this ad from L’Aiglon Apparel. Any image with an oversized trunk tied with a rope and littered with travel stickers gets a thumbs up from me. Add a Vespa and you have yourself a great image. The happy lady holding up a travel sticker is wearing a L’Aiglon Dress and matching stipped sweater.
The dress is made with a blend of rayon and polyester which made it washable and perfect for travel. In the mid-century, they didn’t use the generic name polyester. Rather, they used the trade name Dacron. The same is true for the sweater. Today we would say that the sweater was 100% polyester. The ad uses the word Orlon to describe the fiber used to knit the sweater. Both Dacron and Orlon were made by DuPont. DuPont advertised heavily in mid-century household magazines.
The ad appeared in the January 1957 edition of Vogue magazine along with dozens of other high-fashion looks meant for the jet-setter. Ads such as this always gave the reader a way to write to the manufacturer to learn where to buy the outfit.
Mail correspondence was the typical way to communicate with a business in the mid-century. I always find it interesting to look at addresses in the days before post office standards and zip codes.
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