Perma-lift Shapewear Ads from the 1950’s
Perma-lift advertised girdles, bras, and panties in 1950s women’s magazines, using illustrations and targeting different lengths and figures.
Tag: October
1964 – Maidenform Sweet Music Cotton Bra
Maidenform’s Sweet Music cotton bra gained popularity in the mid-century, reflecting the shift to more natural undergarment styles.
1956 – Shawl-Collared Cardigan by Glengarry
Patterned Jacquard sweater for mid-century style and warmth
1963 – Abstract and Mod
Abstract print sweater by Joan Marie for Weber Knits
1953 – Pop and Tots
Family fun for Chex cereal
1963 – Ted Rand Illustration
Dad in plaid for Pendleton Wool
The Rise and Fall of Sucaryl: A Mid-Century Artificial Sweetener
The mid-century showcased groundbreaking chemistry, but artificial sweeteners like Sucaryl faced scrutiny due to cancer links.
1952 – Tender Leaf Smiling Cups
Fifties Kitsch at its best
The Evolution of Scotchgard: From 1958 to Today
Scotchgard, introduced in 1956, prevents stains on surfaces and is widely used for furniture and carpets.
1964 – Crest and the Lunchbox
I think this mom may be overthinking it.
1962 – RCA Whirlpool
Mid-century advertising from RCA Whirlpool.
1964 – Maidenform Bras
Maidenform’s mid-century ad campaign, “I Dreamed,” lasted over a decade, featuring iconic print ads in women’s magazines.
1953 – Johnson’s Wax
Mid-century advertising from Johnsons Wax.
Mid-Century Bahamas Travel Inspirations from 1964
The October 1964 ad in Ladies Home Journal promoted the Bahamas as an ideal warm winter destination, showcasing its year-round beauty and appeal.
Mid-Century Page 