1963 – Ted Rand Illustration

Dad in plaid for Pendleton Wool

The image you see is from a 1963 Pendleton Wool ad. The sweet scene showing a father and son playing a game of dominos was illustrated by mid-century illustrator Ted Rand. His signature is subtlety signed in small print on the table. After a bit of research, I learned that Ted Rand was from Washington state and worked as an illustrator in the Pacific Northwest before making his mark as a children’s book author. Pendleton Wool is based in Oregon, so it is understandable that the company would look to someone in neighboring Washington for advertising.

Pendleton Wool Logo – Good Housekeeping October 1963

A plaid Pendleton wool shirt would be a cherished item in a mid-century man’s closet–especially those who enjoyed the outdoors.

Tonight it’s dominoes. Tomorrow, something more rugged — like roughing it in the woods. You can’t beat a man’s world — anytime.

Earlier this month I shared an ad for White Stag jackets. This company too, was based in Oregon and had a product that was marketed to men who spent time outdoors in a cool climate such as loggers and foresters.

Pendleton Wool Ad – Good Housekeeping October 1963

Classic shirts for grown men and growing ones. Dyed, spun and woven from 100% virgin wool. Machine washable, easy to care for. Nothing more masculine, either.

The price for these 100% virgin wool shirts started at $12.95 in 1963 when this ad was published in the October edition of Good Housekeeping magazine. Today, a similar shirt is sold directly from Pendleton wool. The price? $159.00.

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