The Evolution of 1950s Shapewear: Patents and Innovations
The 1950s saw the rise of patented shapewear, including Jantzen’s Curvallure bras and Sarong Jr’s criss-cross girdle.
Tag: Good Housekeeping
Formfit Bra Ads from the 1950’s
The 1950s Formfit bras defined iconic silhouettes, evolving from bullet styles to more natural shapes. The brand continues today.
1954 – Sweaters to Knit (part 3)
Mid-century makers kept busy knitting fabulous looks
1954 – Sweaters to Knit (part 2)
More mid-century DIY sweater inspiration
1954 – Sweaters to Knit (part 1)
Stay warm in a DIY mid-century argyle
1963 – Abstract and Mod
Abstract print sweater by Joan Marie for Weber Knits
1959 – Frosty Food
Mid-century frozen meal plans
The Rise of Rock Hudson: From Truck Driver to Hollywood Star
The April 1963 Good Housekeeping article explores Rock Hudson’s rise to fame, drawing comparisons to Cary Grant, highlighting his charisma, early struggles, and eventual success in film and television.
Thanksgiving Traditions: Bing Crosby and Christmas Movies
The author reflects on Thanksgiving transitioning into Christmas, highlighting her husband’s love for Christmas traditions, especially through Bing Crosby’s festive movies and songs.
1963 – JFK Addresses Women’s Concerns
Women’s Magazine Editors at White House
1959 – The Night I Found My Son
Mid-century at midnight
1963 – Ted Rand Illustration
Dad in plaid for Pendleton Wool
1959 – Van Heusen Men’s Shirts
He swears it’s wash and wear
1959 – Sweeten with Sucaryl
The artificial sweetener pill
Mid-Century Page 