Food

1959 – Frosty Food

Mid-century frozen meal plans

The picture you see of Frosty filled with frozen food comes from the May 1959 edition of Good Housekeeping magazine. It accompanied an article titled, “Freezer Living is Luxury Living for Everyone” where the reader was told of the many advantages of frozen food.

Frozen food article – Good Housekeeping May 1959

The mid-century was a time when convenience was introduced to the consumer. By 1959, frozen food and packaged processed foods purchased at a super market was becoming mainstream. Electric refrigerators and freezers were now standard for mid-century households. The article gave the reader confidence that frozen food was a reasonable alternative to fresh.

The Good Housekeeping institute has continued its investigations through the years, testing new products as they have been developed, comparing them with the fresh counterparts in nutritive value, flavor, and cost.

The 6 page article provided an assortment of menu plans and recipes for everyday and special occasions. Here’s as sampling.

Oven-easy fried rabbit
Company Custard Sauce
Venetian Rice and Peas
Breaded Veal Cutlets Supreme
Artichokes Italian

It also gave advice for packaging and storing food in the freezer.

Frozen food packaging advice – Good Housekeeping May 1959

The 6 page article is available for download below.

1 comment on “1959 – Frosty Food

  1. Pingback: 1960 – Coby Whitmore Illustration – Mid-Century Page

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