
“Trim Every Limb” was the tagline for this clever mid-century ad. You might wonder what it is advertising. If you guessed hosiery, you would be partially right. The image appeared in the December 1960 edition of McCalls magazine. The advertiser was not a hosiery company like Hanes. Instead, it is from DuPont. DuPont, of course supplied nylon that was used to make hosiery for companies like Hanes.

Trim Every Limb with Stockings, stockings, stockings tinted! textured! sparkling!
Note the small text.
DuPont makes fibers, does not make hosiery shown here.

DuPont was a typical advertiser in mid-century women’s magazines. Here are a few more ads from DuPont on MidCenturyPage.com


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My partner and I came across this image and think it’s fantastic. We thought it might be Andy Warhol, but it’s probably not. It would be a fun research project to figure out who the actual artist is!
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It could be Andy Warhol. He definitely published in magazines at the time. You might be on to something. Let us know if you find anything in your research.
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