Today for our American Brands feature, we will look at the Hanes company. Hanes began as a knitting mill in North Carolina in the early 20th century. It grew to produce underwear, casualwear, hosiery and socks which it still produces today.
I found several advertisements in mid-century women’s magazines for Hanes products. In addition to ads, Hanes was referenced in fashion articles such as this one from the May 1963 edition of Good Housekeeping magazine showing the latest dress styles.
Hosiery was an important part of the mid-century woman’s wardrobe. Here’s another example where Hanes got free advertising by supplying the stockings used in this article from Mademoiselle magazine September 1957.
The stockings, a shade to reflect the shoe. Hanes seamless in the red-washed Firelight. $1.50
Here’s an ad for Hanes showing fashionable legs and shoes. No seams in the stockings. The price? $1.25 to $1.95. A similar pair of hose is sold today for just under $10.00.
Hanes also advertised its baby clothing line in the mid-century. Here are two examples.
Hanes – From Cradle to College
The mid-century price is around $2.25. A similar product sells today for around $20 for a package of 3.
Here’s a look at the logos.
Mid-Century Page 
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