Fashion

1956 – DuPont

Mid-century advertising from DuPont.

Orlon sweaters for back to school – DuPont Ad – Good Housekeeping August 1956

As we go through the alphabet of Great American mid-century brands, we come to the letter D and the giant company DuPont. Numerous DuPont ads are found in mid-century women’s magazines to educate readers about its manmade fibers used in clothing and nylon stockings. Here, they are showing mothers that their Orlon acrylic fiber is perfect for back-to-school sweaters.

DuPont Orlon Ad – School Girls in Sweaters – Good Housekeeping August 1956

And here they are showing moms that the durability of clothing made with nylon is perfect for boys.

DuPont 420 Nylon – Back-to-school Shopping for Boys – Good Housekeeping September 1959

I love that this ad shows signage for DuPont 420 Nylon that would typically be found in a mid-century department store. The whole family is participating in back-to-school shopping and the whole family is dressed in swanky clothing.

DuPont Nylon Ad – Look for Jeans made with DuPont 420 Nylon – Good Housekeeping September 1959

Here is one other example of a DuPont nylon ad. This one is a different type of nylon–Nylon Stockings.

Glamour July 1959 – Dupont Nylons

This one shows a variety of DuPont washable products and describes the benefits of each.

DuPont Dacron, Orlon, and Nylon ad – Good Housekeeping April 1959

Each ad is clear to point out that DuPont is a fiber company and not a fashion company.

DuPont Makes fibers, does not make the fabric or fashions shown here

The textile industry was big business in the mid-century and manmade fibers were still a relatively new concept. DuPont advertising was a way to explain the benefits of manmade instead of natural fibers such as cotton, wool, and silk. The company’s tagline was found in each ad.

Better things for better living – through chemistry

DuPont logo from Good Housekeeping April 1959 ad
Ladies Home Journal October 1964

More DuPont Ads on MidCenturyPage.com

1 comment on “1956 – DuPont

  1. Pingback: 1962 – Secretary Stays Slim – Mid-Century Page

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