When I was researching companies for this month’s American Brands feature, I selected Cutex because of its fun and colorful mid-century ads. The image shown above is from a November 1952 ad from Today’s Woman magazine. The popular woman is wearing Cutex’s new color of nail polish and lipstick called “Red Hot ‘n Blue”.
Cutex began in 1911 by a chemist who invented a product that removed cuticles. During the mid-century, the brand sold manicure products in addition to lipstick. Cutex still sells nail care products. I think I have a bottle of Cutex nail polish remover somewhere in my bathroom drawer. The brand is currently owned by Revlon.
Never smears–never leaves a kissprint! Lips stay thrillingly soft. 59 cents.
This half page ad from the February 1954 edition of Today’s Woman magazine convinces the reader to buy a .25 nail Cutex polish instead of the expensive .60 kind.
Here’s another classic fifties ad from Cutex advertising their Pink ‘n Sassy and Pink n’ Sweet colors.
The next decade brought a new look to the brand. Here’s one from 1962.
References
https://en.wikipedia.org/wiki/Cutex
https://en.wikipedia.org/wiki/Northam_Warren
Mid-Century Page 
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