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1957 – Moms, Daughters, Dresses, and Paint

An unexpected ad from Benjamin Moore Paint

You might wonder what this sweet illustration of a mom and her 2 matching daughters has to do with paint. The answer lies in the 1950’s fad of mother-daughter dresses.

Now you can have paint colors on walls, trim and cabinets that match as easily and accurately as Mother and Daughter Dresses.

Good Housekeeping October 1957 – Benjamin Moore Paints Ad – Mother and Daughter Dresses

Mid-century magazines boosted this trend with articles, patterns, and ads. As someone who remembers special occasions where my mom made us all matching dresses, I have to say that it was a fun practice worthy of another mention.

More Mother-Daughters Dress Examples

1958 Moms and Daughters in White
Oatmeal ad with offer to purchase matching dresses
GE Washing Machine featuring matching apron and dresses
DIY Matching Cover-ups
Pfaff Sewing Machine Ad feature mother-daughter dresses
Libby’s Tomato Juice Ad showing matching mom and daughter
Fashion article showing mother daughter dress examples
Vintage mother-daughter dresses on midcenturypage.com
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About Janet

I'm an American baby boomer with a strange hobby. I collect mid-century women's magazines. My blog, MidCenturyPage.com is a result of a 20 year passion to scan the pages of these magazines and share them with anyone who wants to understand what mid-century women thought about, cared about, and worried about while living in the 1950's and 1960's

1 comment on “1957 – Moms, Daughters, Dresses, and Paint

  1. Pingback: DIY Embroidery for Matching Gingham Outfits – Mid-Century Page

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