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1964 – Mom and her Super Power

The busy and fulfilling life of a mother

1962 General Electric Washer Ad - Mom and Daughter with wash baskets
1962 General Electric Washer Ad – Mom and Daughter with wash baskets

Today’s Bloguary prompt asks, “What is a superpower you’d love to have?” My answer? The mom super power. I had it once. When my kids were young . . . my days were busy, crazy, and fulfilling. I’m not sure how I did it all. There is no question. Moms (and dads) are amazing in all they do.

GE Washer Ad - 12 Pound Load washer with mini washbowl - McCalls February 1962
GE Washer Ad – 12 Pound Load washer with mini washbowl – McCalls February 1962

This ad from McCalls February 1962 shows us the sweetness of a busy mom. She is carrying a giant load of wash to her General Electric washer. Her daughter is walking behind her with a smaller load. Their dresses and aprons match.

Mini-Basket washes cotton gloves or delicate slips and stockings or heavy wool socks as gently as your own hands wash them.

By the 1960’s electric washing machines were mainstream in American households. Previously, housewives would have to use a manual washer, or go to the laundromat for wash day. I recall that my grandmother still used a manual washer and basin to do the wash in the 1960’s. She would bring her wash to the basement and use a wringer system to wring out the water. Drying would be done on a clothes line.

Here is a previous post from 1951 that describes how an electric washer helped this family with a working mom.

Mom and daughter on washday - GE Washer ad - 1960's images on midcenturypage.com
Mom and daughter on washday – GE Washer ad – 1960’s images on midcenturypage.com

1 comment on “1964 – Mom and her Super Power

  1. Pingback: 1957 – Moms, Daughters, Dresses, and Paint – Mid-Century Page

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