1959 – Carnation Formula

A mid-century ad for baby formula.

Who knew that this ad from the April 1959 issue of Good Housekeeping magazine would be relevant to today’s gripping headlines? On the other hand, who would have thought that our latest health crisis would involve a shortage of baby formula?

8 out of 10 mothers who feed their babies a Carnation formula say, “My doctor recommended it.”

1959 Carnation Evaporated Milk ad – Mother holding newborn baby – Good Housekeeping April 1959

I want to be clear. I am simply sharing this ad that I selected a month ago when I was organizing my posts for my “Moms in May” feature. It is coincidental that the subject matches today’s headlines and it is not advice in any way. The advice to mothers then, is the same as it is to mothers now, “Ask your doctor.”

I did find an article from Parents magazine that discusses the subject of mid-century baby formula compared to today’s. Here’s the link.

Moms and newborns on

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