Fashion

1961 Maidenform Bra Summer Carriage

Yet another bra ad from the I Dreamed campaign

1961 Maidenform Bra Ad – I dreamed I had a stylish carriage

This ad for Maidenform was part of their long-running “I Dreamed” ad campaign. The tagline for this September 1961 McCalls ad was “I dreamed I had a stylish carriage in my Maidenform bra”. It was an interesting approach to reach the all important mid-century undergarment market by capturing the imagination of the reader. Here are a few more “I dreamed” ads found in my collection.

Collection of Maidenform I Dream Ads from 1952 – 1962

2 comments on “1961 Maidenform Bra Summer Carriage

  1. Pingback: 1951 – Maidenform April Showers – Mid-Century Page

  2. Pingback: 1964 – Maidenform Bras – Mid-Century Page

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