Bra ads were common in mid-century magazines. To stand out from the other bra ads, each manufacturer seemed to have a theme. Maidenform’s was always the same. “I Dreamed I _____[fill in the blank]___ in my Maidenform Bra”. This ad appeared in the April 1951 edition of Today’s Woman magazine with the tagline, “I dreamed I got caught in the rain in my Maidenform bra.