Active Couples in Vintage Ads: Sego Diet Drink
A 1964 Sego Diet Drink ad features a couple hiking, promoting the drink’s protein benefits for satisfaction and weight management.
1950s and 1960s : Remember – Research – Revive
A 1964 Sego Diet Drink ad features a couple hiking, promoting the drink’s protein benefits for satisfaction and weight management.
A 1956 ad features a couple in vintage attire, showcasing a dress by Murray White, representing classic fifties style.
The 1964 article offers eight beauty tips to win a man’s approval, but emphasizes valuing self-identity over external validation.
In 1963, Avon launched the WISHING fragrance, leveraging direct sales through Avon Representatives, catering to stay-at-home mothers, reflecting cultural shifts in advertising.
A 1952 Palmolive ad promotes beauty through gentle soap use, backed by scientific claims and results.
The 1951 McCalls ad depicts a mid-century couple, highlighting the tradition of husbands coming home for lunch and enjoying Franco-American spaghetti.
Joan Benny’s article “My Dad, Jack Benny” reflects on her deep love for her iconic father, shedding light on their relationship.
Mid-century Pepsi advertising highlighted its cultural significance and profit potential, showcasing ideal couples enjoying refreshing, lower-calorie drinks.
A 1963 Good Housekeeping article showcases a couple embracing California’s beach beauty, offering makeup tips for achieving that vibe in colder climates.
The 1951 film “His Kind of Woman” features Robert Mitchum and Jane Russell in a classic film-noir setting.
A 1952 ad for Ipana toothpaste features a smiling couple, promoting clean teeth and a classic mid-century love theme.
The smiling bride and groom from a May 1956 Charm magazine ad illustrated mid-century advertising trends, promoting Viv lipstick with a romantic aesthetic.
Coby Whitmore’s illustration in February 1955 Good Housekeeping accompanied Garson Kanin’s short story “A Day at a Time,” which was promoted for an MGM film adaptation that never materialized.
Each day in February, a different mid-century “couple in love” will be featured.













