Illustration Pop Culture

2022 – 28 Days of Love

Each day in February, a different mid-century "couple in love" will be featured.

Let’s celebrate February with 28 images of mid-century love.

Mid-century editors, advertisers and illustrators seemed to have one thing in common. They were all obsessed with attractive couples. Of course they were. Couples represented love and love sold magazines.

The look of love was everywhere. Some might think it kitschy, but I think it delightful. For each of the 28 days of February, I’ll be showing off a mid-century love-themed image. Each day there will be a different image and a different insight into the American world of the 1950’s and 1960’s.

Mid-Century Love Guessing Game

To get us started, here is a guessing game. Each of the images you see above was used in a mid-century ad. Can you match the image to the product?

Simplicity Pattern Company
Jergens Lotion
Phillip Morris Cigarettes
Mum Mist Deodorant


Answers

Family dressed up for evening out -  1958 Ad for Simplicity Dress Patterns from October Good Housekeeping Magazine.
Family dressed up for evening out – 1958 Ad for Simplicity Dress Patterns from October Good Housekeeping Magazine.
Couples Kissing - Jergens Lotion - McCalls February 1949
Couple Kissing – Jergens Lotion – McCalls February 1949
Illustration of couple at picnic - Philip Morris Cigarettes - Charm magazine May 1956
Illustration of couple at picnic – Philip Morris Cigarettes – Charm magazine May 1956
Couples having dinner - Mum Mist Deodorant Ad - 195
Couples having dinner – Mum Mist Deodorant Ad – 1956 March Glamour Magazine Ad

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