Beauty

1963 – California Beauty

How to get the California look no matter where you live.

Couple in swimsuits chase waves on California Beach - Good Housekeeping January 1963
Couple in swimsuits chase waves on California Beach – Good Housekeeping January 1963

We continue our “28 days of Love” theme with this iconic 1960’s couple running hand-in-hand to the shore of a California beach. The picture was part of a 1963 beauty article in the January 1963 Good Housekeeping magazine. The article described the look of California beauty and provided ideas about how to get the same look from colder climates.

Lively, lovely, lustrous, aptly describe the dynamic look of California women. They have the flair for this beauty, so natural.

California Beauty Wherever you Live - January 1963 Good Housekeeping
California Beauty Wherever you Live – January 1963 Good Housekeeping

As is typical of mid-century beauty articles, the editors provided the reader with tips on make-up application and colors.

Complete your summerlike bloom by smoothing a coral-hued rough high across cheekbones. Liquid rouge blends fast to a natural blush. Now you’re ready to wear the lighthearted colors of California clothes – Citrus-yellow, burnished tangerine, surf-blue.

California Beauty Wherever you Live graphic from January 1963 Good Housekeeping
California Beauty Wherever you Live graphic from January 1963 Good Housekeeping
Beach couple holding hands - 1963 - Vintage Love from Midcenturypage.com
Beach couple holding hands – 1963 – Vintage Love from Midcenturypage.com

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