We continue our “28 days of Love” theme with this iconic 1960’s couple running hand-in-hand to the shore of a California beach. The picture was part of a 1963 beauty article in the January 1963 Good Housekeeping magazine. The article described the look of California beauty and provided ideas about how to get the same look from colder climates.
Lively, lovely, lustrous, aptly describe the dynamic look of California women. They have the flair for this beauty, so natural.
As is typical of mid-century beauty articles, the editors provided the reader with tips on make-up application and colors.
Complete your summerlike bloom by smoothing a coral-hued rough high across cheekbones. Liquid rouge blends fast to a natural blush. Now you’re ready to wear the lighthearted colors of California clothes – Citrus-yellow, burnished tangerine, surf-blue.
Mid-Century Page 
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