Grocery

1952 – Beautiful Music, Fresh Breath

A bow tie and bright teeth make this couple sparkle.

Smiling Mid-Century Couple - March 1952 Today's Woman magazine
Smiling Mid-Century Couple – March 1952 Today’s Woman magazine

To continue our 28 Days of Love theme, here is another charming couple featured in a mid-century ad. What is the ad for? You guessed it. Their sparkling teeth are a give away. The ad is for toothpaste. The product was called Ipana. This once popular brand of course is now extinct, but it was a necessary grocery item in the mid-century.

The ad campaign warned against the “Tell-Tale Mouth”

Ipana keeps your whole mouth cleaner, sweeter, sparkling

March 1952 Ipana Toothpaste Ad

The ad appeared in the March 1952 edition of Today’s Woman magazine. It is a bit of a departure from the other postings. Many of the other mid-century magazine couples were illustrated instead of photographed. This couple seemed to do the trick, however to represent the classic look of a 1950’s couple in love.

Smiling couple from 1952 - Vintage Love on MidCenturyPage.com
Smiling couple from 1952 – Vintage Love on MidCenturyPage.com

1 comment on “1952 – Beautiful Music, Fresh Breath

  1. Pingback: 1946 – Mom, Kids, and Ipana Toothpaste – Mid-Century Page

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: