To continue our 28 Days of Love theme, here is another charming couple featured in a mid-century ad. What is the ad for? You guessed it. Their sparkling teeth are a give away. The ad is for toothpaste. The product was called Ipana. This once popular brand of course is now extinct, but it was a necessary grocery item in the mid-century.
The ad campaign warned against the “Tell-Tale Mouth”
The ad appeared in the March 1952 edition of Today’s Woman magazine. It is a bit of a departure from the other postings. Many of the other mid-century magazine couples were illustrated instead of photographed. This couple seemed to do the trick, however to represent the classic look of a 1950’s couple in love.
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