Memorable 1960s Avon Ads: A Look Back
In 1963, Avon launched the WISHING fragrance, leveraging direct sales through Avon Representatives, catering to stay-at-home mothers, reflecting cultural shifts in advertising.
Author: Janet
I'm an American baby boomer with a strange hobby. I collect mid-century women's magazines. My blog, MidCenturyPage.com is a result of a 20 year passion to scan the pages of these magazines and share them with anyone who wants to understand what mid-century women thought about, cared about, and worried about while living in the 1950's and 1960's
Vintage Palmolive Ad: Beauty Tips from 1952
A 1952 Palmolive ad promotes beauty through gentle soap use, backed by scientific claims and results.
Nostalgic Franco-American Spaghetti Ad from 1951
The 1951 McCalls ad depicts a mid-century couple, highlighting the tradition of husbands coming home for lunch and enjoying Franco-American spaghetti.
The Legacy of Jack Benny: A Daughter’s Love Story
Joan Benny’s article “My Dad, Jack Benny” reflects on her deep love for her iconic father, shedding light on their relationship.
Pepsi and Mid-Century America: A Nostalgic Look
Mid-century Pepsi advertising highlighted its cultural significance and profit potential, showcasing ideal couples enjoying refreshing, lower-calorie drinks.
California Love: 1960s Beach Beauty Tips
A 1963 Good Housekeeping article showcases a couple embracing California’s beach beauty, offering makeup tips for achieving that vibe in colder climates.
Exploring ‘His Kind of Woman’: A 1951 Film Noir Classic
The 1951 film “His Kind of Woman” features Robert Mitchum and Jane Russell in a classic film-noir setting.
Vintage 1952: Ad Featuring Smiling Couple
A 1952 ad for Ipana toothpaste features a smiling couple, promoting clean teeth and a classic mid-century love theme.
Vintage Love: Charm Magazine’s 1956 Wedding Ads
The smiling bride and groom from a May 1956 Charm magazine ad illustrated mid-century advertising trends, promoting Viv lipstick with a romantic aesthetic.
The Legacy of Coby Whitmore: Good Housekeeping 1955 Art
Coby Whitmore’s illustration in February 1955 Good Housekeeping accompanied Garson Kanin’s short story “A Day at a Time,” which was promoted for an MGM film adaptation that never materialized.
28 Days of Mid-Century Love Images
Each day in February, a different mid-century “couple in love” will be featured.
Easy Cake Mix Baked Alaska for Valentine’s Day
The 1962 Cake Mix Cookbook offers cake mix recipes like Baked Alaska, Lemon Cheese Pound Cake, and Toffee Ribbon Cake.
1963 Bed Transformation
Asleep in a meadow
1956 Pretty in Plaid
This crisp and comfortable shirtwaist plaid dress from 1956 was perfect for the office.
