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1963 Bed Transformation

Asleep in a meadow

Good Housekeeping August 1963 - Springmaid sheets
Good Housekeeping August 1963 – Springmaid sheets ad – Pink Sheets in Meadow

This ad for Springmaid sheets showing a 1960’s woman with blonde hair waking up in a green meadow appeared in the August 1963 Good Housekeeping. Printed sheets such this candy-cane stripe were a fun concept for mid-century women wanting to perk-up a bedroom.

Pick flower-fresh pastels. Select embroidery in scalloped or flower-bordered pastels and whites.

Bedding was different then. King and queen size beds were not common and fitted sheets were a new concept.

1963 Springmaid fitted sheets with spring-on elastic corners
1963 Springmaid fitted sheets with spring-on elastic corners

All Springmaid fitted sheets now have spring-on elastic corners.

Besides the price and bed size choices, not much has changed in the sheet market since this mid-century ad was published. Perhaps that’s why the makers of bedding felt the need for high thread-count sheets. I have to say that sleeping on an old fashioned crisp cotton sheet is just as satisfying as high thread-count designer sheets today.

And in prints, the choice is endless. From $2.98 to $6 at fine stores

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