The cute couple you see comes to us all the way from the pages of the January 1957 edition of Vogue magazine. She, in her stylish gloves and beret and he, with his slick hair and wool suit are advertising Handmacher suits. Watch any old movie, and you will see women wearing suits. Add pearls and other stylish accessories, and your 1950s look is complete.
She is wearing a Beilla Tissue Worsted suit. It sold for $89.95 in 1957.
The beautiful blouse-backed batwing suit is just one of the new Handmacher charmers that make you feel wonderfully fitted, perfectly tailored . . . and utterly, devastatingly feminine
Handmacher Tailored Suit Ad – Vogue January 1957
Here is another Handmacher suit ad from earlier in the 1950s. Note the difference in styling.
This 1951 ad came from a similar fashion magazine popular in the mid-century: Mademoiselle. Here they are advertising their spring suits for the coming year of 1951. They were made with fabrics in gaberdine or flannel priced at $50 to $70. To learn where in her town to buy these suits, customers were asked to write a letter to inquire.
At one store in your city. For its name, write Handmacher-Vogel Inc, Dept M11, 533 Seventh Ave, N.Y. 18
Handmacher Suit Ad – Mademoiselle November 1951
For more about Handmacher women’s suits, check out this post from itsbeyondmycontrol.com.
https://www.itsbeyondmycontrol.com/history-of-the-handmacher-suit/
Mid-Century Page 
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