As we continue the MidCenturyPage.com sweater collection, we go to 1960 and find this ad for Helen Harper cardigans. The 2 page ad was published in the September 1960 edition of Mademoiselle magazine. It features 2 cable knit button up cardigans with a knit collar.
Sweaters in sizes 34-40 in olive heather, regal purple, dynasty gold, corsair taupe, monarch blue, white and black. $8.
Like yesterday’s post that showed a 1963 Joan Marie sweater made with Dupont’s Orlon acrylic fiber, this ad also does double duty. It advertises both Helen Harper sweaters, and the fiber used to knit them. Here the acrylic fiber is not made by Dupont, but Chemstrand. Their knitwear fiber is called Aryilan.
The ad contains a bit of wordsmith trickery. They use the same wording as one would describe a sweater made with virgin wool.
You simply won’t believe you can toss these luxurious cable-knits in the washing machine. You can because they’re 100% virgin Acrilan acrylic fiber.
I always find it interesting to read the small print in these mid-century ads that advertise long gone products. Here they tell us that Chemstrand has 2 US plants. Their Acrilan acrylic fiber is made in Decatur Alabama and their Nylon is made in Pensacola, Florida. Thanks to the magic of the internet, here’s a peek at what these plants looked like in the mid-century.
Mid-Century Page 
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Hello Janet, me too. Maybe it isn’t so strange. I remember the 50s and 60s and it’s really who I am. I hate the expression ‘mid-century’. It makes me feel put away! Also, can’t stand that handwriting is now called ‘cursive’. Sorry. It’s handwriting! And it’s easier to learn that anything on a computer. I always loved what magazines have captured about life. I’ve been a collector of every era of magazine from my very early days. There is nothing like what the way they can enrich us.
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Thank you very much for your comment. I am glad to know that I am not the only one who loves to collect and read the old magazines. It really was an interesting decade.
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