Today we say farewell to our series on mid-century moms. We showed 31 ads, articles, or illustrations for years ranging from 1946 to 1964 featuring moms. Mothers were important to those baby boom years and it was a pleasure giving this collective group of women some attention.
Now that it is June, we’ll change the subject to the topic of summer. Before we do, I want to give myself an atta girl. I started the year with the goal of posting something to this MidCenturyPage.com blog every day of the year. I’ve managed to keep it up for 5 months now. It has been a fun challenge. Fingers crossed that I will keep it up.
Here’s an ad from the June 1954 edition of Holiday magazine for Willsonite Sunglasses showing the oh-so-clever twirling sunglass display fixture. Who can say no to this retail masterpiece that is still tempting shoppers to stop and try on?
More people in more places buy more Willsonite Sun Glasses than any other kind in the world.
I wasn’t able to find information about the history or fate of the Willsonite Sunglass brand other than a few other vintage ads, and this eBay posting for a vintage pair of broken Willsonite sunglasses on sale for $125.
Holiday magazine is not technically a woman’s magazine, but it does have some great mid-century ads and articles that would certainly be of interest to her. You’ll see more from this magazine throughout the month.
Here’s a peek at the cover of the magazine. Stay tuned for a closer look at the Holiday magazine brand and this cover in a future post.
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