Fashion

1958 – Maidenform make-over

I dreamed I was made over in my Maidenform bra

1959 Bra Ad for Maidenform – I dreamed I was made over in my Maidenform Bra

Here is another Maidenform Bra ad that was part of their “I dreamed I was . . .” ad campaign. Here, we see a mid-century diva getting her hair and nails done at the same time. She is almost dressed–except of course for her top. Note the box pictured on the bottom of the ad. The price reads $3.95. the size? 34B. It is interesting that bras were sold in boxes vs on the those plastic little hangers like is common today.

Maidenform Bra ad from Good Housekeeping Magazine - October 1958
Maidenform Bra ad from Good Housekeeping Magazine – October 1958

2 comments on “1958 – Maidenform make-over

  1. Pingback: 1951 – Maidenform April Showers – Mid-Century Page

  2. Pingback: 1964 – Maidenform Bras – Mid-Century Page

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