This ad for Maidenform was part of their long-running “I Dreamed” ad campaign. The tagline for this September 1961 McCalls ad was “I dreamed I had a stylish carriage in my Maidenform bra”. It was an interesting approach to reach the all important mid-century undergarment market by capturing the imagination of the reader. Here are a few more “I dreamed” ads found in my collection.
Mid-Century Page 
Pingback: 1951 – Maidenform April Showers – Mid-Century Page
Pingback: 1964 – Maidenform Bras – Mid-Century Page
Pingback: Maidenform Bras – I Dreamed Campaign – Mid-Century Page
Pingback: 1964 – Maidenform Sweet Music Cotton Bra – Mid-Century Page