1964 – Dr Seuss Book Club
A mid-century monthly book program for kids learning to read
Tag: McCalls
1950 – Grocery Shopping at the A&P
A mid-century look at baby boom kids and grocery shopping
1951 – Little Girls and Dresses
Then and now. Girls love dresses.
1959 – Winged Back Hairstyle
Change your hairstyle this spring
1960 – Bad Hair Day Coverup
Make a cool tulle turban
1961 – Tussy Eye Cream
Illustration by Tom Morrow
1962 – Hot Foods Cold Coke
Have some stew and a Coke
Exploring Mid-Century Romance in McCalls Magazine from 1952
The blog highlights mid-century love images, featuring Walter Skor’s illustration for Natalie Shipman’s 1952 short story, Experiment with Love, in McCalls magazine.
Nostalgic Franco-American Spaghetti Ad from 1951
The 1951 McCalls ad depicts a mid-century couple, highlighting the tradition of husbands coming home for lunch and enjoying Franco-American spaghetti.
Exploring ‘His Kind of Woman’: A 1951 Film Noir Classic
The 1951 film “His Kind of Woman” features Robert Mitchum and Jane Russell in a classic film-noir setting.
Easy Cake Mix Baked Alaska for Valentine’s Day
The 1962 Cake Mix Cookbook offers cake mix recipes like Baked Alaska, Lemon Cheese Pound Cake, and Toffee Ribbon Cake.
1961 – Choose your Thread and Needles Wisely
A useful fabric, thread, and needle chart from Coats & Clark
1964 – Mom and her Super Power
The busy and fulfilling life of a mother
1951 – Modernization & the Working Mom
An automatic washer and dryer to the rescue
Mid-Century Page 