Exploring Mid-Century Romance in McCalls Magazine from 1952
The blog highlights mid-century love images, featuring Walter Skor’s illustration for Natalie Shipman’s 1952 short story, Experiment with Love, in McCalls magazine.
1950s and 1960s : Remember – Research – Revive
The blog highlights mid-century love images, featuring Walter Skor’s illustration for Natalie Shipman’s 1952 short story, Experiment with Love, in McCalls magazine.
The September 1959 issue of Good Housekeeping featured Tom Lovell’s illustration accompanying Lawrence Williams’ short story, showcasing a mid-century couple’s romantic moment.
Servel gas refrigerators, popular mid-century, faced carbon monoxide risks, prompting government warnings and disposal incentives.
A 1956 ad features a couple in vintage attire, showcasing a dress by Murray White, representing classic fifties style.
The 1951 McCalls ad depicts a mid-century couple, highlighting the tradition of husbands coming home for lunch and enjoying Franco-American spaghetti.
Mid-century Pepsi advertising highlighted its cultural significance and profit potential, showcasing ideal couples enjoying refreshing, lower-calorie drinks.
The 1951 film “His Kind of Woman” features Robert Mitchum and Jane Russell in a classic film-noir setting.
The smiling bride and groom from a May 1956 Charm magazine ad illustrated mid-century advertising trends, promoting Viv lipstick with a romantic aesthetic.
Coby Whitmore’s illustration in February 1955 Good Housekeeping accompanied Garson Kanin’s short story “A Day at a Time,” which was promoted for an MGM film adaptation that never materialized.
Each day in February, a different mid-century “couple in love” will be featured.
From short story titled Cats Know who Hate Them
Illustration for short story Mary Helen and the Dragon
This 2 page short story reminds us that times change, but family stays the same.
In the mid-century, illustrators were highly sought after, particularly for magazines and advertising, showcasing passionate couples in love through notable works by various talented artists in numerous publications.













