Sweaters was the theme for the September 1964 issue of McCalls magazine. They highlighted an assortment of new looks in fun colors and textures. Some were classics. Others were trendy.
The model below with a quirky smile is wearing a long hunter green sweater with oversize collar and cuffs from Geist and Geist. It came with a matching knit watch hat and cost $30.
Shown below is a fisherman’s sweater handknit in foamy off-white wool imported from Italy for Colebrook. $15.
This embellished pullover in white-shaker knit has colorful embroidered flowers. From Phil Rose. $25
Fashion articles typically included a list of stores where the featured looks could be purchased. Here they list fine department stores throughout the USA. It is always interesting to look at the list to see how many of the stores are still in business.