Today’s MidCenturyPage’s American Brands posting is for Jantzen. Jantzen’s current product line is only swimwear. However, in the mid-century, they also sold foundation garments such as bras and girdles. When it comes to mid-century advertising, Jantzen stand’s out as a favorite of mine.
Summer vacationing was the topic of the May 1952 edition of Mademoiselle magazine. It was filled with great swimwear ads such as this one for Jantzen promoting a strapless nylon shirred swimsuit for $18.95.
Jantzen’s clever logo showing a silhouette of a woman diving is hard to see in this ad. Here’s a closer look.
Sunny vacations for the jetset was the focus of this 2 page ad from the November 1959 edition of Vogue magazine.
The swimmer who wore this belted “Silken Curly Knit” suit would have paid $29.95. A fashionable one-piece suit from Jantzen sells for around $99 in 2022.
Jantzen’s line of swimwear began in 1910 in Portland Oregon. The company started as a wool knitting company, but changed to swimwear when they used their knitting machines to produce suits for a rowing team. Jantzen’s current website provides some great vintage advertisements as they tell their story.
Jantzen Foundations Advertising
Here are a few other mid-century Jantzen advertisements. These are for their line of bras and girdles.