Turns out, Curvallure is the Jantzen bra that is “the small difference between girl and glamour girl”. This full page color lingerie ad showing a diva in a red lace strapless bra appeared in the September 1957 issue of Mademoiselle magazine.
Preserving Pages from 1950's and 1960's American Women's Magazines
1957 ad for Jantzen showing a woman in a strapless red lacy bra.
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