1957 – What’s Curvallure?

1957 ad for Jantzen showing a woman in a strapless red lacy bra.

Turns out, Curvallure is the Jantzen bra that is “the small difference between girl and glamour girl”. This full page color lingerie ad showing a diva in a red lace strapless bra appeared in the September 1957 issue of Mademoiselle magazine.


1 comment on “1957 – What’s Curvallure?

  1. Pingback: 1952 – Jantzen – Mid-Century Page

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