Turns out, Curvallure is the Jantzen bra that is “the small difference between girl and glamour girl”. This full page color lingerie ad showing a diva in a red lace strapless bra appeared in the September 1957 issue of Mademoiselle magazine.
Preserving Pages from 1950's and 1960's American Women's Magazines
Turns out, Curvallure is the Jantzen bra that is “the small difference between girl and glamour girl”. This full page color lingerie ad showing a diva in a red lace strapless bra appeared in the September 1957 issue of Mademoiselle magazine.
Mid-Century Page 
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