Food

1959 – A Picnic with DIY Sandwiches

This mid-century meal is a picnic to make.

Memorial Day is just a short week away. It is perhaps time to think about all the fun that comes with summer. First up. A picnic. Here’s a great mid-century ad showing a mom helping her daughter make a sandwich with French’s mustard. The table has a great spread of cheese, meats, cupcakes, fruit, and bread. Looks yummy.

The ad comes from the August 1959 edition of Ladies Home Journal. It provides a simple recipe.

From super market to picnic spot where everybody fixes his own!

Sounds like a great idea for an easy picnic.

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