We’ve covered a lot of Americana this month from Coke to Crest to Dr Seuss. But this ad for Kellogg’s Corn Flakes might be top on the list. What’s more American than Kellogg’s? And what’s more mid-century than a pair of children skipping through a field of daisies? It even has a tagline that includes the word “swell”.
The ad appeared in the April 1950 edition of McCalls magazine. If you’re like me, you remember the thrill of these cool mini cereal boxes that were sold in variety packs. What the heck is Corn Soya?
The ad also has a list of endorsements from mid-century professionals disguised to look like text from the magazine instead of more words from Kellogg’s. How tricky.