Food

1950 – Kellogg’s is swell

The take-it-easy breakfast

Kellogg Corn Flake Ad – Children in field skipping – McCalls April 1950

We’ve covered a lot of Americana this month from Coke to Crest to Dr Seuss. But this ad for Kellogg’s Corn Flakes might be top on the list. What’s more American than Kellogg’s? And what’s more mid-century than a pair of children skipping through a field of daisies? It even has a tagline that includes the word “swell”.

I’m Johnny on the spot! It’s swell to pick from favorites. And boy! I eat a lot!

Kellogg’s Corn Flakes Ad – Variety Pack – McCalls April 1950

The ad appeared in the April 1950 edition of McCalls magazine. If you’re like me, you remember the thrill of these cool mini cereal boxes that were sold in variety packs. What the heck is Corn Soya?

Kellogg’s Variety Pack 1950

The ad also has a list of endorsements from mid-century professionals disguised to look like text from the magazine instead of more words from Kellogg’s. How tricky.

Kellogg’s Endorsements – McCalls April 1950
Kellogg’s Corn Flakes – Vintage Advertising from MidCenturyPage.com

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