I couldn’t resist featuring this 1956 ad for Blue Bell clothing. It came from a 1/4 page ad published in the March 1956 edition of Glamour magazine. The ad appeared towards the back of the magazine. Most of the pages before it featured high-fashion looks for the mid-century style conscious. Little did they know that it would be these $1.98 jeans that would capture the hearts of the 21st century style conscious 65+ years later. In fact, dated jeans like these are a hot treasure. A quick Google search revealed a pair of mid-century Blue Bell Wrangler size 8 children’s jeans listed for $145.00. Yee Haw!
It is hard to imagine Wranglers (now a western classic) being advertised in Glamour!
I know. I thought the same thing. It looked strange next to an article about Vogue patterns.
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