I wonder how many mid-century makers browsing through the April 1963 edition of Good Housekeeping magazine saw this ad and decided to try the recipe. The recipe is actually for the Easter eggs, and not the egg-shaped cake. To make the eggs, you mix coconut, jello, almonds, sweetened condensed milk, and sugar; form into an egg shape and then chill until firm. To decorate, add tinted sugar or a chocolate glaze. I hope it worked for the ambitious baker who decided to try it. Perhaps its my 21st century pessimism talking, but it seems like a bad idea.
I do hope the image of the chocolate and pink frosting brought back memories of Easter morning long ago.