Fashion

1952 – White Stag Sailcloth Clothing

White Stag bottoms are tops

White Stag Ad – Top are Terrific – Today’s Woman April 1952
White Stag Ad – Bottoms are Top – Today’s Woman April 1952

The White Stag advertisers got clever with this ad for their sporty sailcloth clothing. The ad was on opposing pages of the April 1952 edition of Today’s Woman magazine. The eye-catching illustrations showed off the brand’s assorted clothing in their Sun Togs line. Here’s a rundown.

Tops

  • Band Bra – Strips – $2.95
  • Band Bra – solids – $2.50
  • Rope Jack – $5.95
    • Toggle Jack – $6.95
    • Jubilee Blazer- $7.50
    • Crew Hat – $1.95

Bottoms

  • Striped Scants – $3.75
  • Little Boy Shorts – $3.95
  • Clamdiggers – $4.95
  • Carryall Bag – $2.95
  • Robe Belt – $.50
  • Deck Trou – $45.95
White Stag Sun Togs Ad – April 1952 Today’s Woman – Tops
White Stag Sun Togs Ad – April 1952 Today’s Woman – shorts and pants

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