Fashion

1964 French Chic Shades

Sixties Designer Sunglasses - Spectaculars

Renauld of France Spectaculars Sunglasses Ad - Vogue Ma
Renauld of France Spectaculars Sunglasses Ad – Vogue May 1964

Even hungry mid-century models need eye protection. The smiling models dressed in 1960’s high fashion are showing off the latest collection from from Renauld of France sunglasses. The ad appeared in the May 1964 edition of Vogue Magazine.

According to the copy . . .

His very French strategy is that chic is as important as shade!

Spectaculars sixties sunglasses 2 page ad from Renauld of France - May 1964 - Vogue Magazine
Spectaculars sixties sunglasses 2 page ad from Renauld of France – May 1964 – Vogue Magazine

The scene shows 6 models who are apparently arriving from France to the New York Harbor. Each model is wearing a different style of sunglasses.

Renauld of France Invades America with his 1964 collection of Spectaculars

Image from 1964 Renauld of France Sunglasses ad – 1964

The price for the shades ranged from $12.95 (the Parisienne) to $15.00 (the International). The collection also included the daring and avant-garde Bikini (oh-la-la) for $15.00 and the Cosmopolitan for $13.95. Each pair is plated with 18 karat gold over optical steel.


Vogue editions are always fun to flip through. Here’s the cover and table of contents from the May 1964 edition of Vogue. If you love mid-century fashion, take a look at other Vogue posts on MidCenturyPage.com.

Vogue Magazine May 1964 - Cover
Vogue Magazine May 1964 – Cover
Vogue Magazine May 1964 - Table of Contents
Vogue Magazine May 1964 – Table of Contents

MidCenturyPage.com Posts from Vogue Magazine.

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