1963 Kotex Surprise

1963 ad from Kotex showing a fresh-faced woman wearing a turban with the tagline, "Proportioned What?"

One of many ads from Kotex in 1963 featuring fresh-faced females. The ads had the ┬átagline “Proportioned what?” to promote their 4 sizes of sanitary napkins: ┬áregular, slenderine, super, and miss deb. TMI? (Good Housekeeping August 1963).


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