Want to time travel back to the fifties? Grab a cup and take a look. Here are 10 fun mid-century coffee images from 1950’s women’s magazines that I hope you will enjoy.
1950’s Coffee Ads
This vintage-perfect 1950s woman is taking a sip of coffee. She is advertising a product called Pream, a coffee creamer that didn’t need refrigeration. This cream substitute was introduced in 1952. It was a predecessor to Carnation’s coffee Mate which was not introduced until 1961.
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Here’s a smiling housewife appearing on the screen from a 70 year old ad for Edwards coffee. It was a popular brand sold at Safeway when it appeared in the February 1952 edition of Family Circle. The coffee came in a vacuum-packed can for the regular grind or a jar for the instant kind.
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Instant coffee was popular in the 1950s. This smiling woman is drinking a cup of Nescafe instant coffee. It appeared in the January 1954 edition of Every Woman’s magazine.
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So far we’ve seen coffee ads who catered to housewives. This ad shows a working woman. Secretaries were popular jobs for women living in the 1950s and 1960s. The sleek-looking secretary sitting in front of a typewriter is putting a sugar substitute in her coffee. She is advertising Sucaryl, a zero calorie sweetener which was eventually banned.
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Here’s another fun ad showing a 1950s women drinking coffee. However, this pin-up style illustration of a woman taking a sip is not for coffee, but for bras. Specifically, it is advertising the popular mid-century intimate apparel brand of Formfit.
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This charming drawing is from another sugar substitute advertised in the mid-century. This one is for a product named Sweeta. It was not sold in grocery stores, but in drug stores. Like the Sucaryl ad above, this product was also banned because it was tied to cancer.
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Want fifties kitsch? Here you go. This 1950s woman is advertising Chase & Sanborn instant coffee. The image was found in an ad in the mid-century household magazine named Better Living. The year? 1954.
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Another 1950’s coffee drinker, another ad for instant coffee. This 1952 ad appeared in the February 1952 edition of Family Circle. The smiling mid-century mom is drinking Chase & Sanborn instant.
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The smiling woman in this illustration is one of 3 drawings in a Kroger Coffee ad published in the August 1954 edition of Family Circle. It is a cute ad that highlights what is special about 1950s food ads.
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Our final favorite mid-century coffee ad is this pair of smiling coffee cups. They are actually not advertising coffee, but tea. The image was part of a Tender Leaf tea ad from 1952. This one is especially delightful to me because I have the smiling female tea cup in my cupboard. I found it in an antique store several years ago.
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