Food

1952 – Uneaten Fruitcake

Recipe for the dreaded mid-century treat that no one eats

As a kid growing up in the sixties, there was one certainty. Someone — a friend, neighbor, or relative would hand deliver a fruitcake to our door. It was always met with an enthusiastic “thank you and Merry Christmas to you too”. However, once the door closed, a sound of dread would echo through the house. And when you live in a “eat everything on your plate” household, a dry (yet chewy) slice of fruitcake was not the kind of cake you wanted to eat.

If you got a Fruitcake for Christmas, it may have come from the recipe contained in this mid-century ad from the November 1952 issue of Everywoman’s magazine.

Kraft Oil Fruitcake ad – November 1952 from Everywoman’s Magazine

Almost as quick as an everyday cake – when you use this recipe and Kraft Oil!

Here’s a closeup of the recipe.

And a closeup of a 1952 bottle of Kraft Oil.

Kraft Oil Bottle – Everywoman’s Magazine November 1952

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