
I found this ad for Miller High Life beer in the December 1952 issue of Today’s Woman magazine. It had a nice graphic of the bottle and logo, so I decided to scan it. After looking at it a second time, I noticed it referenced a TV show called “March of Time”. I did a quick internet search and learned that March of Time was a short-lived documentary TV show from Time Magazine that aired on ABC in the very early days of TV. The show had previously been shown in Movie Theaters as a Newsreel short, but moved to TV in 1952. Thanks to the efforts of the folks out there, I found a recording of the show on YouTube. It gives us a lovely view of life in 1952. Scroll to the bottom of the post for more.

It was not uncommon to find beer ads in mid-century Women’s magazines.
You give your guests a royal welcome when you invite them to enjoy life with Miller High Life

Here’s one from the Fashion magazine Charm (May 1956)

The product hasn’t changed much through the years. Here’s a comparison of the bottle graphic.

More Information
March of Times on YouTube (from Eric Roberts)
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