Health Illustration

1952 – The Royal Send-off

What is this illustration advertising?

Here is a feel-good scene showing a wholesome crowd of townspeople at the train station saying goodbye to a smiling man. What is it advertising? Hint. It’s not an ad for the next Frank Capra movie.

The ad is for New York Life Insurance and it comes with a story. In fact, the illustration and story take up a full page of the July 1952 Ladies Home Journal. It isn’t until you read the less-obvious print at the bottom of the page that you see the name of the company.

New York Life Insurance Company Ad – The Royal Send-off – Ladies Home Journal July 1952

If you’re like me, and you like a Frank Capra style of storyline, here’s the text of the story behind the illustration.

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