Fashion Illustration

1963 – Kate Greenaway

Cute mid-century clothing for girls.

Yesterday we looked at how Health-tex used a children’s book illustrator to promote their children’s clothing brand. Today the theme is similar. Here are two ads for Kate Greenaway’s children’s clothing label that use cute animal illustrations to accompany their fashion illustrations. This ad came from the December 1963 edition of McCalls magazine.

It would be interesting to see this 2 piece dress in person. They call the red pinafore a Popover Coat that goes on top of a white empire waist dress.

Kate Greenaway white dress and popover coat – Good Housekeeping December 1963

This ad with a well-dressed toad appeared a few months earlier in the September 1963 edition of Good Housekeeping.

Kate Greenaway Mr. Toad dress ad – Good Housekeeping September 1963

My Kate Greenaway dress had Mr. Toad hopping. He follows the little shadows in my cotton gingham plaid from school to parties and home again.

Kate Greenaway ad excerpt – Plaid dress – Good Housekeeping September 1963
Kate Greenaway Mr. Toad dress ad – Good Housekeeping September 1963

Vintage Kate Greenaway dresses can be found in vintage resell shops today. The classic style and quality construction make them a fun choice for little girls in 2022. Here are a few that survived 50+ years.

Vintage Kate Greenaway Dress – 2022
Vintage Yellow stripe Kate Greenaway Dress – 2022
Vintage Kate Greenaway Dress – 2022

0 comments on “1963 – Kate Greenaway

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: