Someone in the ad department working for Health-tex Children’s clothing had a great idea. Hire a children’s book illustrator to create whimsical ads for the brand. Susan Perl was the artist chosen for the task. Her style was fun and unique and perfect for an attention-getting page in a women’s magazine. This ad was published in the August 1963 edition of Good Housekeeping magazine. Just in time for back-to-school shopping, it spoke of the brand’s quality and wearability.
Health-tex is the most advanced little clothes you can find at prices that can’t be beat.
The ad copy references DuPont which made the clothing “machine oriented”. The resulting fiber used in the clothes was a blend of either Orlon acrylic and wool, or Dacron polyester and cotton, which in today’s world means machine washable.
Built to make a picnic of any population explosion, cheers to DuPont research.
Susan Perl was a popular illustrator in the mid-century and beyond. She passed away at the age of 60 in 1983. Here’s a peek at some more of her work.
And then there’s this gem which she obviously made for adults.
Mid-Century Page 
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