Someone in the ad department working for Health-tex Children’s clothing had a great idea. Hire a children’s book illustrator to create whimsical ads for the brand. Susan Perl was the artist chosen for the task. Her style was fun and unique and perfect for an attention-getting page in a women’s magazine. This ad was published in the August 1963 edition of Good Housekeeping magazine. Just in time for back-to-school shopping, it spoke of the brand’s quality and wearability.
The ad copy references DuPont which made the clothing “machine oriented”. The resulting fiber used in the clothes was a blend of either Orlon acrylic and wool, or Dacron polyester and cotton, which in today’s world means machine washable.
Susan Perl was a popular illustrator in the mid-century and beyond. She passed away at the age of 60 in 1983. Here’s a peek at some more of her work.
And then there’s this gem which she obviously made for adults.