Mid-century McCalls magazines had a fun monthly kids feature titled Betsy McCall. In the fifties Betsy McCall was shown as a paper doll. However, in the 1960’s Betsy McCall changed to a 3 dimensional 29 inch doll.
This monthly feature was a fun activity for mother and daughter to read together. For the September 1961 edition of McCalls magazine, the topic was back to school. Here we have a Betsy McCall doll who is reporting on her first day back.
After a quick search, I found this Betsy McCall doll on eBay. It held up great through the years and commands an impressive price. What a doll.