Mid-century McCalls magazines had a fun monthly kids feature titled Betsy McCall. In the fifties Betsy McCall was shown as a paper doll. However, in the 1960’s Betsy McCall changed to a 3 dimensional 29 inch doll.
This monthly feature was a fun activity for mother and daughter to read together. For the September 1961 edition of McCalls magazine, the topic was back to school. Here we have a Betsy McCall doll who is reporting on her first day back.
Well, first we had adding and subtracting. I thought it would be hard, but it was so easy!
At last, it was bus time, and that was the end of my first day. What was your first day like?
After a quick search, I found this Betsy McCall doll on eBay. It held up great through the years and commands an impressive price. What a doll.
Mid-Century Page 
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