Family Illustration

1956 – E-Z Undies

Mid-century unmentionables for back-to-school

The cheating toddler on tip toes and his big sister are ready for their first day of school in this adorable ad for E-Z cottons. The brand specialized in socks, undershirts, underwear, and sleepwear for boys and girls. Prices started at a whopping 55 cents.

Labeled by correct size by child’s weight . . . E-Z

E-Z

The 1/2 page appeared in the August 1956 issue of Good Housekeeping magazine.

E-Z Underwear, Sleepwear, Hosiery ad – Good Housekeeping August 1956
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About Janet

I'm an American baby boomer with a strange hobby. I collect mid-century women's magazines. My blog, MidCenturyPage.com is a result of a 20 year passion to scan the pages of these magazines and share them with anyone who wants to understand what mid-century women thought about, cared about, and worried about while living in the 1950's and 1960's

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