Family Illustration

1956 – E-Z Undies

Mid-century unmentionables for back-to-school

The cheating toddler on tip toes and his big sister are ready for their first day of school in this adorable ad for E-Z cottons. The brand specialized in socks, undershirts, underwear, and sleepwear for boys and girls. Prices started at a whopping 55 cents.

Labeled by correct size by child’s weight . . . E-Z


The 1/2 page appeared in the August 1956 issue of Good Housekeeping magazine.

E-Z Underwear, Sleepwear, Hosiery ad – Good Housekeeping August 1956

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