Print advertising is always fascinating to me. How does one take a boring subject like bed sheets and turn it into something interesting? This 1947 ad for Pacific Sheets is why I like to read ads in mid-century women’s magazines.
Here’s another Pacific Sheets ad from a bit later. It is advertising their Contour line which I am assuming is another name for fitted sheets. Funny to think that fitted sheets were a new concept in 1956 when the ad was published in the August edition of Good Housekeeping magazine.
Here’s two more that explain the concept of fitted sheets.
Here’s a bit of the classic mid-century illustration from the ad.
Pacific sheets was a Pacific Mills product in the mid-century when it was a later a part of Wamsutta mills. It is part of a long history of textile production in Massachusetts starting in he mid 19th century. Wamsutta sheets are currently sold at Bed Bath and Beyond.