Today we’ll look at Palmolive and its brand of soap. The image you see is from a 1949 ad which appeared in the July edition of McCalls magazine. This post-war ad is presented in a style similar to the pin-up images popular during this time.
Besides the pin-up illustration, the ad shows the classic green bar of soap embossed with the brand name. The packaging continued with the same color.
Here’s an ad from a few years later showing a photo instead of an illustration. However, the love and beauty theme continued. Note the adoring man hidden behind the block of text.
Here’s one more from 1952.
Like other mid-century brands, the ad images changed in the sixties. Love and beauty was now independence and beauty. Here’s an ad from the October 1964 issue of Ladies Home Journal. We see confident women, but no adoring men this time.
Palmolive is still readily available. Here’s a look at their current packaging. I’m guessing the product hasn’t changed much since it was originally established in 1864 as a soap that combined palm and olive oil. The brand is now mainly known for its dish soap.
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