For today’s Great American Brands post, we look at Cannon, a textile company founded in 1887 in North Carolina by James William Cannon. Cannon produced sheets and towels for American consumers and in its heyday was the largest manufacturer of home textiles in the world.
Everyone needs sheets and towels and Cannon had enough competition in the mid-century that advertising was an important part of its brand. You can see from the ads shown above that mid-century consumers cared about home fashions. Sheets and towels had to feel good and look good.
Cannon used color in its advertising throughout the mid-century. Here are two ads that use the color of its products to make a statement.
Cannon merged with Fieldcrest Mills in 1985 and was purchased by Pillowtex in 1997. It is currently owned by Iconix Brand Group. As was the fate of all US based textile manufacturing, the US plants were closed and the product is now manufactured overseas.