In 1954, Motorola was a top player in radio technology. They had already developed a series of battery-operated radios that they called portables. This ad from the June 1954 edition of Holiday magazine showed a few of their products. Pictured above is the Escort ($29.95), the Porta-clock ($44.95), the Paramount ($49.95), and the Porta-Play ($34.95). Their newest and sexiest portable was called the Runabout. Selling for $37.95, it was smaller and came in a variety of colors.
The product was marketed to summer vacationers.
Radio was important to the mid-century consumer. At the time, television was in its infancy, but radio was a mainstay for entertainment. This was especially true for music. Picture a small portable playing Elvis’ latest song while enjoying a day at the beach.
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